Figures Coffee Consumptions Trend in India

1.3 Purpose

The purpose behind conducting research and major project is to increase the market share of café coffee day in India.

1.4 Rational

The research work and major project is all about how the company called Café Coffee day can increase their market share in India. The major project starts with introduction, background, business opportunity, questions, objectives, purpose, rational and research framework. It further provides the literature view on the four key major influencing factors of the topic which are business process, marketing, value chain and quality service. Major project plans the research work, gives the idea about business implication, and prepares the business model and three year business development plan. This project will help many researcher and student to get information and increase their knowledge. It also can help company to have a look and plan the strategy based on this research work and major project. Company may take this research work and major project for the implementation of the future plan for the business development to increase the market share in India.

1.5 Research Questions

  • What is the influence of business process in business development plan to increase the market share of café coffee day in India?
  • How marketing does affects in business development plan to increase the market share of café coffee day in India?
  • What is the effect of supply chain in business development plan to increase the market share of café coffee day in India?
  • What is the impact of service quality in business development plan to increase the market share of café coffee day in India?

1.6 Research Objectives

  • To understand the influence of business process in business development plan to increase the market share of café coffee day in India.
  • To find out how marketing affects in business development plan to increase the market share of café coffee day in India.
  • To analyze the effect of supply chain in business development plan to increase the market share of café coffee day in India.
  • To discover the impact of service quality in business development plan to increase the market share of café coffee day in India.

1.7 Research Framework

Table 1.7.1 Research Framework

Y = F (X1, X2, X3, X4)

A business development plan to increase the market share of café coffee day in India = F (Business Process, Marketing, Supply Chain, Service Quality)

Y = A business development plan to increase the market share of café coffee day in India, F = Function, X1 = Business Process, X2 = Marketing, X3 = Supply Chain, X4 = Service Quality.

.Business Review

Business review explains the four influencing factors business process, marketing, supply chain and service quality in business development plan to increase market share in India. The section is all about the literature review on these factors.